AI-powered market dashboard
Market ADR
₩123,643
+7.4%
Weekend premium
+8.1%
vs weekday
Cheapest competitor
Hostel Haru
₩74,000
Weather impact
Light rain
-3% walk-in estimate
Price History
Weekday, weekend, and blended market rate movement from Agoda snapshots.
AI Pricing Brief
Daily OpenAI summaries are stored in the ai_insights sheet.
Weekend demand increasing
AIMarket weekend ADR is 15.2% above weekday ADR and has risen for three tracked updates.
Raise Double Room and Twin Room weekend floors by KRW 8,000.
Family inventory has pricing room
AIDeluxe family market rates are widening against standard family rooms.
Keep Deluxe Family Room at least KRW 45,000 above Family Room.
Cheapest competitor detected
AIHostel Haru is repeatedly cheapest on single and double rooms.
Do not match unless occupancy is below forecast by more than 10%.
Room-Type Pricing Comparison
Target floors compared with observed market averages.
Latest Competitor Snapshots
Duplicate rows are skipped by date, competitor, room type, platform, and day type.
| Date | Competitor | Room | Day | Platform | Price |
|---|---|---|---|---|---|
| 2026-05-15 | Seoul Cube | Twin Room | Weekend | Agoda | ₩128,000 |
| 2026-05-15 | Hostel Haru | Double Room | Weekend | Agoda | ₩124,000 |
| 2026-05-14 | Myeongdong Stay | Double Room | Weekday | Agoda | ₩93,000 |
| 2026-05-14 | Seoul Cube | Family Room | Weekday | Agoda | ₩174,000 |
| 2026-05-13 | Hostel Haru | Twin Bunk Room | Weekend | Agoda | ₩104,000 |
| 2026-05-13 | Myeongdong Stay | Deluxe Family Room | Weekend | Agoda | ₩218,000 |
| 2026-05-12 | Seoul Cube | Triple Room | Weekday | Agoda | ₩135,000 |
| 2026-05-12 | Hostel Haru | Family Room | Weekday | Agoda | ₩168,000 |
Foreign Tourism Demand
Search-interest style index for Seoul and Korea travel demand.
Demand Heatmap
Occupancy pressure estimate by day and booking window.
Large K-pop concert weekend in Seoul
Short-stay demand likely rises for Friday and Saturday arrivals near central Seoul.
Lift private rooms by 8-12% if pickup continues.
Japan to Korea travel searches rising
Japanese search interest is the strongest tracked inbound signal this week.
Watch double and twin rooms for late-week underpricing.
Airline capacity expansion into Incheon
More seats can support steady occupancy beyond peak weekends.
Use smaller weekday increases before weekend inventory sells down.
Tracked Room Types
Based on the Wegoinn room type reference.
Automation Settings
Lightweight personal workflow with GitHub Actions and Google Sheets.
Spreadsheet
Google Sheets as database
Pricing scrape
Agoda daily competitor check
AI analysis
OpenAI daily summary
Room reference
wegoinn.com/roomtype.html